Ometria is a customer marketing platform that gives retailers instant access to customer insight and enables them to create marketing experiences that their customers will love. It allows retailers to use unified customer data to create personalised marketing experiences across all relevant touchpoints. Detailed profiles of each customer is brought together into one single platform, and is augmented by an intelligence layer that analyses customer profiles to provide insights into customer behaviour. Finally, the platform delivers advanced retention campaigns to individually personalise marketing messages efficiently across all relevant channels.